Banned Ingredients
🚫 Our Banned Ingredients List
Because your wellbeing is everything
When we say we make products that care for you, we truly mean it — right down to every single ingredient.
This list was created to be transparent about what we absolutely refuse to include in our skincare and home products. From hormone disruptors to potential carcinogens and irritants, these ingredients have no place near you or your family.
We follow the precautionary principle: if there’s credible evidence that something could harm your health or the environment, it’s simply not welcome in our formulations. Always.
❌ Ingredients You’ll Never Find In Our Products
Each ingredient below has been linked to health or environmental concerns. We’ve carefully reviewed the science and global regulations — and these just don’t make the cut.
Parabens
Found in: Conventional cosmetics and skincare
Why we ban them: Parabens can mimic estrogen in the body and are linked to hormone disruption and fertility concerns.
Reference: Darbre & Harvey, Journal of Applied Toxicology (2008)
Optical Brighteners
Found in: Powders and liquids to enhance brightness
Why we ban them: Optical brighteners are synthetic chemicals that can cause skin irritation and are toxic to aquatic life.
Reference: Wang et al., Science of the Total Environment (2020)
Liquid Polymers
Found in: Cosmetics as film formers and emulsifiers
Why we ban them: Liquid polymers are microplastics that can disrupt the endocrine system, posing health risks.
Reference: Rochman et al., Environmental Science & Technology (2018)
Petrochemicals
Found in: Various skincare products
Why we ban them: Petrochemicals can disrupt brain, hormone, and liver functions, potentially causing birth defects or cancer.
Polyethylene Glycols (PEGs)
Found in: Cosmetics to thicken formulas or soften creams
Why we ban them: PEGs are synthetic petrochemicals carrying similar risks as other petroleum-derived substances.
Reference: Soni et al., International Journal of Toxicology (2015)
Sodium Lauryl Sulfate (SLS) & Sodium Laureth Sulfate (SLES)
Found in: Shampoos and cleansing products
Why we ban them: SLS and SLES strip natural oils, leading to skin irritation and allergic reactions.
Reference: Vikram et al., Indian Journal of Dermatology (2002)
Phenoxyethanol
Found in: Cosmetics as a preservative
Why we ban it: At concentrations over 1%, phenoxyethanol can cause severe reactions, especially in children.
Reference: European Scientific Committee on Consumer Safety (2019)
Synthetic Dyes
Found in: Colored cosmetics, haircare, and skincare products
Why we ban them: Many synthetic dyes are coal tar derivatives, linked to carcinogenicity and skin irritation.
Reference: Ahn et al., Journal of Toxicology and Environmental Health (2015)
Petroleum Jelly
Found in: Various cosmetic products
Why we ban it: Petroleum jelly may contain 1,4-Dioxane, a potential carcinogen linked to cancer risk.
Reference: WHO IPCS CICAD 36, 1,4-Dioxane (2000)
Phthalates
Found in: Fragrances and cosmetics
Why we ban them: Phthalates disrupt hormonal cycles and can cause reproductive and developmental issues.
Formaldehyde
Found in: Dyes and preservatives
Why we ban it: Formaldehyde is highly toxic, linked to cancer and causes skin and eye irritation.
Reference: NCI Formaldehyde Fact Sheet (2022)
Toluene
Found in: Hair dyes and nail products
Why we ban it: Toluene can cause headaches, dizziness, and long-term health problems.
Reference: CDC NIOSH Toluene Information (2023)
Propylene Glycol
Found in: Moisturizers and hair products
Why we ban it: Extended use can cause skin irritation and allergic reactions.
Reference: Hill et al., Contact Dermatitis (2006)
Triclosan
Found in: Antibacterial soaps and products
Why we ban it: Triclosan disrupts thyroid function and hormone balance.
Reference: Paul et al., Environmental Science & Technology (2010)
Synthetic Fragrance
Found in: Many fragranced cosmetics and products
Why we ban it: Synthetic fragrances often contain hormone disruptors and irritants absorbed into the bloodstream.
Reference: Norris et al., Environmental Health Perspectives (2013)