As the demand for non-toxic, plant-based products grows, brands have been masking their old ingredients with new, greener labels. Too many products claiming to be green hide behind long chemical names and legal loopholes to distract us from the fact that they are potentially harmful. We break down every ingredient used in our products to ensure you’re confident in our non-toxic formulas.

Sustainability is at the core of our business practices. Our refill solutions seek to reduce plastic consumption. With just a shocking 9% of plastic ever made being recycled, it’s our mission to provide products that use the most innovative materials, recycling and refill options to protect our planet.

We never use synthetic dyes or fragrances and all of our ingredients are 100% naturally derived. Our formulas are all SLS, Paraben and Phthalates free. We will only work with partners that produce the finest quality of ingredients and can demonstrate where and how they were grown. We verify that they’re produced ethically and responsibly and try to source organic where possible. We innovate using the guidance of the global experts, scientists and industry associations to regularly update our Banned Ingredients List.

We use aromatherapy techniques to curate varied, well-balanced blends of the finest quality essential oils that support wellness. Essential oils not only smell great, but when blended correctly, can offer a booster to cleaning ingredients, encourage healthy skin, hair, bodies and minds. In fact, we use science to drive the full extent of plant power to create mood-evoking, eco-friendly products that deliver results.